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FALL 2020


Clean & Clear has been a drugstore skincare staple for decades, but needed a brand update in order to reach a new generation of skincare consumers who want clean, effective products. 


Complete with elegant colors and patterns, this re-brand speaks to modern-day skincare consumers while also paying homage to its heritage.

Click a photo below to read more about this project.

(This project is for educational purposes, not an official project with Clean & Clear)

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